Worlds Apart
When I ask the farmers if they have any idea how much stores in the United States charge for high-quality Guatemalan coffee, they shake their heads, they have no idea. When I tell them that a typical coffee shop in Washington, D.C., sells Guatemalan beans for more than $9 per poundcompared to the 50 cents they get for growing itthe farmers just stand there, looking puzzled. Then one of them pulls a calculator out of his hip pocketit's so dirty and scratched, you can hardly see through the screen. My interpreter, Xenia Barahona, helps him convert dollars into local quetzales.
The farmers gasp and start murmuring when they hear the price.
"They're just amazed at how much a consumer pays for it," the interpreter says," and they keep just saying, '6,600-something-something quetzales!'they're repeating it over and over again. It's an enormous difference from what they actually get. It's a huge amount of money."
A New Version of Global Trade
On a recent morning, I joined one of the system's organizers, a man named Guillermo Denaux. He's heading to a meeting with some Fair Trade farmers to see how things have been going. And that means that his four-wheel-drive car is straining to climb an insane, rocky path next to a cliff, way up in Guatemala's mountains.
"See that peak?" Denaxu says, as he points to a range that's lush with jungle and partly hidden by clouds. It's an unnerving moment when he takes one hand off the wheel, because if the car swerves only two feet, it will plunge down the side of the mountain. "The farmers' village is in those clouds. It's the end of the world," he laughs.
A group of European activists founded Fair Trade in the late 1980s. The program spread to the United States a few years ago. Here's how it works:
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