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PHOTO GALLERY
Diamonds in Advertising

Advertising has been essential to establishing the allure and mystique of diamonds. Campaigns to romanticize diamonds subtly altered the public's notion of how a man should court a woman. These magazine advertisements from the 1940s-1980s show how advertisers encouraged men and women alike to purchase and desire diamonds. Click on the ads to enlarge in new windows.



Keepsake Diamond Rings
December, 1941

Photo: Adflip.com
    
Forstner Chain
December 1944

Photo: Adflip.com



Keepsake Diamond Rings
December 1949
Photo: Adflip.com
    
De Beers
July, 1949

Photo: American Advertising Museum



De Beers
July, 1957

Photo: American Advertising Museum



Zales Diamonds
November 1981
Photo: Adflip.com
    
Artcarved Rings
December 1949

Photo: Adflip.com



De Beers
January 1958

Photo: Adflip.com



Artcarved Diamond Rings
August 1982
Photo: Adflip.com


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